Posts tagged WVU

What to Say? What to Do?

Week Six: Writing the Script

  • Submit a script for your project
  • Submit a storyboard for your project – can be viewed here: YMCA STORYBOARDS

The Audio/Visual Approach to scriptwriting is simplistic, traditional and structurally easy to follow. While the Narrative Approach might be better from the actor’s point of view, the Audio/Visual style seems that it would read more straightforward from a technical/camera point of view.

Shooting Location:  YMCA, Charleston & Teays Valley

Director(s):  Carrie Bowe

Title:Find Your Why” 

Length: TBD

VIDEO AUDIO
Act 1, Scene 1GRAPHIC screen with YMCA logo and areas of focus: For Youth Development, For Healthy Living, For Social Responsibility. The CAMERA PANS OUT to show a facility shot. Start wide; zoom in; end on medium shot.  VO: “Since 1907, the YMCA of Kanawha Valley has been dedicated to providing community service to our area…”
 CAMERA fades in and out to a variety of Steadicam shots of facility photos and preview scene shots.   VO: “Now, more than ever, the YMCA has recommitted itself to our community. The YMCA has developed new initiatives and goals to revitalize the places we live, work and play. Now is the time to become a member of the YMCA of Kanawha Valley, there are so many reasons : to join, to volunteer to give—it’s time for you to find your reason why (Y).”
Act 2, Scene 1Young adult male & group of school-aged male and female children. Man as teacher; children in classroom setting.

CAMERA CUTS TO “looking into” a school/homework scene. Backpacks, papers and notebooks are visible with a clear look of school work and socializing involved. The man moves about the room, bending and kneeling beside children who raise their hands for assistance. The children go about various tasks—some reading, some writing, some with calculators, etc. The man is very bright and cheerful; the children are receptive and attentive.

 

  

 

VO: “We believe the values and skills learned early on are vital building blocks for life. Because of the Y, more young people in neighborhoods around the nation are taking a greater interest in learning and making smarter life choices. At the Y, children and teens learn values and positive behaviors, and can explore their unique talents and interests, helping them realize their potential. That makes for confident kids today and contributing and engaged adults tomorrow.”

 

 

CAMERA CUTS TO a “Why I volunteer” and “Childcare, Education & Leadership, Swim, Sports & Play and Camps” GRAPHIC on screen of still shot. 
CAMERA CUTS TO same man facing camera and smiling.  Man: For youth development!
GRAPHIC logo and “For Youth Development” treatment on bottom-center of the screen. 
Act 2, Scene 2A middle aged woman and young adult woman. Gym scene; gym clothes

CAMERA CUTS TO “looking into” a fitness scene with two women, side by side on treadmills and moving around to various work out scenes, involved in conversation, smiling, laughing and working out.

 

 VO: “Being healthy means more than simply being physically active. It’s about maintaining a balanced spirit, mind and body. The Y is a place where you can work toward that balance by challenging yourself to learn a new skill or hobby, fostering connections with friends through our lifelong learning programs, or bringing your loved ones closer together through our many family-centered activities. At the Y, it’s not about the activity you choose as much as it is about the benefits of living healthier on the inside as well as the outside.” 
CAMERA CUTS TO a “Why I joined” and “Family time, health, well-being & fitness, sports & recreation and group interests.” GRAPHIC on screen of still shot. 
CAMERA CUTS TO same women facing the camera, smiling.  Women: For healthy living!
GRAPHIC logo and “For Healthy Living” treatment on bottom-center of the screen. 
Act 2, Scene 3Older adult man in a suit with children, both male and female with basketballs, behind him.

CAMERA CUTS TO “looking into” a gym scene in the background with the group of children/teens, and man in the foreground. CAMERA focuses on the basketball court below; man watching, smiling and cheering.

 VO: “We know that when we work as one, we move people and communities forward. That’s why we are committed to providing support to our neighbors and opportunities for kids, adults and families to give, join in or advocate in the name of stronger communities.”
CAMERA CUTS TO a “Why I give” and “Social services, Global services, Volunteerism & Giving and Advocacy.” GRAPHIC on screen of still shot. 
CAMERA CUTS TO same man facing the camera, smiling.  Man: For social responsibility!
GRAPHIC logo and “For Social Responsibility” treatment on bottom-center of the screen. 
Act 3, Scene 1CAMERA CUTS TO a white screen with YMCA logo and areas of focus: For Youth Development, For Healthy Living, For Social Responsibility and site: ymcawv.org GRAPHICS.

 

 VO: What will your reason be?
CAMERA CUTS TO half-screen YMCA facility scene with President John Giroir [or familiar, available talent], with three main characters behind/around him; half white screen with YMCA logo and areas of focus: For Youth Development, For Healthy Living, For Social Responsibility and site: ymcawv.org GRAPHICS.   JG: “Visit: ymcawv.org to find your reason why today.”

 

Leave a comment »

Act Two, Scene 3: And….action!

Week Five: Scene Descriptions

  • Write a series of short scene descriptions
  • Group scenes into acts and follow the percentage guidelines: 25% Act I, 50% Act II, 25% Act III)

Scene description is the second most important part of a script. While the dialogue is where the writer opens up and can explode with creativity, the scene description is where economy of language is most important…

…scene description sets up what the characters are doing physically, and how they interact with each other and their physical surroundings. Because the reader is trying to imagine the film the writer is telling, scene description should be lucid in description without being too detailed. Details tend to slow the reader, breaking the fluidity of the imagination (YankeeClassic.com).

Shooting LocationYMCA, Charleston & Teays Valley

Director(s):  Carrie Bowe

Act I—Introduction

Scene 1—

Begin with GRAPHIC screen with YMCA logo and areas of focus: For Youth Development, For Healthy Living, For Social Responsibility. The CAMERA PANS OUT to show a facility shot.

VO: “Since 1907, the YMCA of Kanawha Valley has been dedicated to providing community service to our area…”

CAMERA fades in and out to a slideshow of facility photos and preview scene shots with VOICEOVER.

VO: “Now, more than ever, the YMCA has recommitted itself to our community. The YMCA has developed new initiatives and goals to revitalize the places we live, work and play. Now is the time to become a member of the YMCA of Kanawha Valley, there are so many reasons : to join, to volunteer to give—it’s time for you to find your reason why (Y).”

Act II—Meet the Characters

Scene 1— Adult woman & group of male and female children —For youth development

                      Woman as teacher; children in classroom setting

CAMERA CUTS TO a school/homework scene. Backpacks, papers and notebooks are visible with a clear look of school work involved. The woman moves about the room, bending and kneeling beside children who raise their hands for assistance. The children go about various tasks—some reading, some writing, some with calculators, etc. The woman is very bright and cheerful; the children are receptive and attentive. Scene is continued with VOICEOVER.

VO: “We believe the values and skills learned early on are vital building blocks for life. Because of the Y, more young people in neighborhoods around the nation are taking a greater interest in learning and making smarter life choices. At the Y, children and teens learn values and positive behaviors, and can explore their unique talents and interests, helping them realize their potential. That makes for confident kids today and contributing and engaged adults tomorrow.”

CAMERA CUTS TO a “Why I volunteer” and GRAPHIC “Childcare, Education & Leadership, Swim, Sports & Play and Camps.”

CAMERA CUTS TO same woman facing the camera, smiling says, “For youth development”.

Scene 2— Two women—“For healthy living”

            Gym scene; gym clothes

CAMERA CUTS TO a fitness scene with two women, side by side on treadmills. Both are clearly involved in good conversation, smiling, laughing and working out with VOICEOVER.

VO: “Being healthy means more than simply being physically active. It’s about maintaining a balanced spirit, mind and body. The Y is a place where you can work toward that balance by challenging yourself to learn a new skill or hobby, fostering connections with friends through our lifelong learning programs, or bringing your loved ones closer together through our many family-centered activities. At the Y, it’s not about the activity you choose as much as it is about the benefits of living healthier on the inside as well as the outside.”

CAMERA CUTS TO a “Why I joined” GRAPHIC “Family time, health, well-being & fitness, sports & recreation and group interests.”

CAMERA CUTS TO same women facing the camera, smiling and saying simultaneously, “For healthy living”.

Scene 3Older adult man in a suit and a sports team of teens, both male and female —For social responsibility

CAMERA CUTS TO a gym scene in the background with the group of children/teens, and business man in the foreground. CAMERA PANS TO teens playing basketball on the court below with the man watching and cheering them on with VOICEOVER.

VO: “We know that when we work as one, we move people and communities forward. That’s why we are committed to providing support to our neighbors and opportunities for kids, adults and families to give, join in or advocate in the name of stronger communities.”

CAMERA CUTS TO a “Why I give” and GRAPHIC “Social services, Global services, Volunteerism & Giving and Advocacy.”

CAMERA CUTS TO same man facing the camera, smiling and says, “For social responsibility”.

Act III—Conclusion/Call to Action

Scene 1—

CAMERA CUTS TO a GRAPHIC screen with YMCA logo and areas of focus: For Youth Development, For Healthy Living, For Social Responsibility and site: ymcawv.org

VO: What will your reason be?

CAMERA CUTS TO half-screen YMCA facility scene with President John Giroir [or familiar, available talent]  and half-screen GRAPHIC with YMCA logo and areas of focus: For Youth Development, For Healthy Living, For Social Responsibility and site: ymcawv.org

JG: “Visit: ymcawv.org to find your reason why”.

Leave a comment »

Hello Friends!

I apologize for my temporary sabbatical – actually, I’m not sorry. I needed a break, I’ll just be honest.

I had 4 weeks off between my Summer class and these two Early Fall classes – goodness.
Now I’m back at it, and I get to do it again – use your eyes & ears to help me with one of my classes.

This time my class is Digital Storytelling – check out the IMC Web site if you want to learn more about the course. I am required to use a digital video camera to record my assignments. That is the only thing I know as of now is that I will be posting my assignments via my blog – each week you will see my work – please, feel free to comment, share your opinions, disagree – just start a conversation!

I am very much looking forward to starting this class – keep in mind, I’m taking two this nine weeks and I’ve never used editing software – so cut me some slack :)

<3 Carrie

Comments (1) »

Emerging Media – What’s the Big Deal?

As some of you are aware, I am currently enrolled in my 9th class in the IMC program through WVU—course title, Emerging Media & the Market. Atop of the usual weekly assignments, we are required to make regular bi-weekly posts on our personally created blog. So here I go again…another attempt at the interactive unknown that is the blog-o-sphere—only this time for a more academic purpose.

What Is Emerging Media?

The most concise definition of emerging media comes from the blog of the same name—“Emerging media is the evolution of utilizing technology to share information in new and innovative ways. Current trends in marketing include an explosion in digital media with the development and expansion of social networks, blogs, forums, instant messaging, mobile marketing, e-mail marketing, rich media and paid and organic search all the way to offline trends in discovering the power of word of mouth marketing (WOM) techniques and strategies that become a part of integrated media and marketing campaigns (2010).” Emerging Media

 Why Does It Matter?

As most of us realize, the utilization of emerging media is of epidemic proportions, and advancing rapidly. The short answer as to why “emerging media matters” is because we, as a society, have made it matter—we have come to depend on it and have grown to expect it. We have come to require on it—we use it to communicate, to research, to entertain, to purchase, and on and on. We feed off of it and we feed into it.

How Do We Interact With It Daily?

Most of us literally do interact with emerging media on a daily basis—from cell phones to personal computers, coming in contact with and involving oneself in a form of emerging media has almost become unavoidable. People use these digital media to do just about anything—and as these technologies continue to “emerge” and progress, the daily uses for them also progress and become more involved.

It’s Influence

As society has evolved, so have our uses, preferences and needs for media. As technology increases, the more we find such uses, preferences and needs for it. Some real world examples of the influence of emerging media on today’s society:

  • Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time. PDF, Neilsen Online, March
  • 24% of US and UK Internet users playing social games at least weekly. eMarketer
  • Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast by Forrester Research. MediaPost News
  • Time spent on social networking sites by internet users worldwide has increased from 3 hours per month to 5.5 hours per month, in the last year alone. This is an 82% increase.  CNN Money
  • In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated. Fuor Digital

Comments (3) »

Follow

Get every new post delivered to your Inbox.

Join 175 other followers