Infolinks? Make More Money with Alternatives to Infolinks’s PPC
By Guest Blogger : Murray Newlands, the CEO and Founder of Influence People
Companies like Infolinks can help you run in-text ads where you get paid each time somebody clicks on your ad. Infolinks in-text monetization can help generate extra income for a site about making money or saving money online.
However, Infolinks still uses traditional pay-per-click. How does that stack up against more modern systems like performance-based RPC?
Infolinks Traditional PPC ads
Infolinks PPC ads work exactly as they sound: Each time somebody clicks on one of your ads, you get paid a set amount. Depending on through whom you’re doing the PPC this amount can vary. For example, affiliate networks let their merchants set how much they will pay you per click, but Google lets potential advertisers bid and then each one pays Google an amount that slides with the competitiveness of the bidding. Infolinks allows advertisers to bid on keywords as well.
Performance-based RPC
Performance based RPC (revenue per click) combines traditional pay per click with at least one of either a pay-per-lead or a pay-per-sale program. What happens is that publishers get paid per click regardless of whether the click converts to a sale or a lead, but the amount they are paid for each click is dependent on their clicks’ conversion rates. Some networks like INTENTclick also pay for each lead or sale generated.
This helps publishers in many ways: First, it makes click fraud much more easy to detect than in a traditional pay per click campaign. Fraudulent leads are harder to generate so fraudsters are most likely going to be just going after clicks. Their poor conversion rate will indicate that they are committing fraud, and this evidence would be harder to track (you’d have to do it manually with tracking strings) in a normal pay per click campaign
Advertisers like RPC too: In exchange for gearing their content toward people who won’t just click, they get a little “bonus” on top of what they’d make if they were doing an exclusive PPC campaign. Plus, INTENTclick, one of the most popular RPC networks for making and saving money online, has a minimum payment of $.07 compared to a penny or two from Infolinks. On top of that, you can get paid directly for each sale or lead if your advertiser signs up for INTENTclick’s affiliate program.
Disclosure: This is a guest post by Murray Newlands, the CEO and Founder of Influence People. Influence People does blog relations for INTENTclick.
